Coach case Essay Example | Topics and Well Written Essays - 500 words

Coach case - Essay ExampleThis model focused on providing indirect gross sales to other third parties thus increasing the number of sales of products and thus increasing its brand sentience in the market.These two strategies enabled Coach Company to extend to its two primary strategic objectives which were to increase the international distribution of its products and to also improve the store sales productivity. Therefore, through these two strategies, the company has been able to attain competitive advantage over its major rivals, however, it was not certain whether the firm could match some of its flowering rivals such as Dolce and Gabbana, and Versace.Coach Company has the principal strength of adequately competing with its competitors on its exceedingly unique and superior luxury goods. Besides the companys products has an innovative styling that has played a immense role in attracting new customers. Comparatively, Coach Company products are available at major outlets and sell at price less than 50% or more than its chief competitors in the luxury manufacture. In addition, the company has delivered extra services to the customers such as customer care to cater for their queries whenever they occur. As a result, the company has experienced increased customer satisfaction and loyalty from its customers.Equally important, Coach engaged in strategic associations with other major company such as Movado thereby broadening their market segment. This idea of outsourcing has not only enabled them to cut their maintenance costs but to lower their manufacturing costs as well. This has therefrom increased their competitive advantages in the luxury industry.The companies has also various internal weaknesses which should be managed appropriately. For instance, the luxury industry is characterized by rampant change in the fashion trends. This has thus led the factory outlet stores to travel by the retail price stores. Therefore, the companys products and brand are diluted due to the