Destination Marketing Essay Example | Topics and Well Written Essays - 2500 words

Destination trade - Essay ExampleDefinition of Destination Marketing The end point endpoint marketing can be defined as one of the innovative strategies in nightclub to get an edge over other competitive destinations. It can be revealed that marketing the destination of the phaeton should tend to complement with the strategic objectives of the stakeholders as easily as the sustainability of the local resources. It is worth mentioning that the destinations need to sprout innovative strategies and make their products distinct from those of their competitors by conducting research so that they can make and display the unparalleled value. Destinations can as well expand partnership with various public as well as private sectors at various levels of the destination counseling so that they can stimulate the delivery tool quite promptly and effectively. It can further be argued that with the advancement of technology such as web-based advancemental measures, the competition become s more pronounced by enhancing visibility, reducing the cost as well as increase the local co-operation. Therefore, tourism marketing can be envisioned as one of the important step in the direction of ensuring optimisation of the impacts that tourism has and in the achievement of the stakeholders strategic objectives. It is worth mentioning that the destination marketing must be formed in connection to the western business model in order to lookout for the greater interest of the destinations and the stakeholders who argon directly or indirectly associated with the task of promotion and development of the destinations (Swain, n.d.). The destination marketing can be considered as being an essential part of mounting as well as increasing the popularity of the particular location. It has been apparent that several epochs the tourist planners lucre more attention towards the development of the tourism while focusing less on retaining and preserving the attributes attracting the trav ellers towards the destinations. Moreover, the tourism destinations are quite difficult products to market which makes use of huge number of the stakeholders. The other thing which is worth mentioning in this regards is that the destination manager has less control over the brand image. The level of complexity as well as diversity has been well known by the tourism planners which make the brand development a difficult and cumbersome task for the national, local and regional tourism organisations. The destination marketing involves attention of the tourist-related organisations towards the destinations. The stakeholders panorama challenges in developing a coherent theme for the destination brands. Due to the cut throat competition, the differentiate to the success of business is building and maintenance of the brand values. There has been a shift of brand management from peripheral marketing concern to the core business strategy (Ana, 2004). Development History of Destination Marke ting The history of destination marketing can be traced back to nineteenth century in the USA. It was the time when meetings and conventions were attracted. The formal commencement of the US