Essay --

1)Short invention The wine sector has a long history that dates back to archean human history, when fruit juices accidentally fermented, leaving behind a lovely drink for people to enjoy to the present. Wine is a mark of heathen heritage it is an ancient and celebrated drink it is an international symbol of festivity. around 6000 BC, the first trade took place between the Ancient Armenia and Babylon. With the social and engineering science development, wine sector non only develop more punctilious control of the brewing process, but also develop a compartmentalization of new brewing methods. In the modern era, wine spread from atomic number 63 to the New World along with the conquistadores and colonists of the 16th and 17thcenturies, so they are divided into the Old World and the New World, the New World stands for the US, Australia, New Zealand, chili and Argentina, the Old World represents France, Germany, Italy, Spain and Portugal and other countries. The Old World stan ds for traditional and history, art object the New World implies technology and marketing. The New World has very fewer restrictions, producers are free to plant whatever grape varieties they want and fare the wine however they deem appropriate. On the contrary, the Old World has to make up a detailed set of rules that govern what flush toilet be planted, niggardliness of planting, training and pruning methods, and so on. With the increase of competitive, there is a withdraw for it to adapt to new conditions and market demands to stay profitable and continue its success.As far as regional origins are concerned, the French vineyard can be classified into 14 main wine- producing regions, which are, as ranked in terms of quantitative and qualitative importance the Bordeaux, Burgundy, Beaujolais, Champagne, Alsace, Jura... ...gional wine producers were traditionally specialise in table wine, characterized by a relatively low timbre and brand power, which created additional bar riers to successful strategic differentiation and market re-positioning.6. Languedoc Roussillon is not well known like Bordeaux and Burgundy, so it needs to let orbit to be familiar with it and improve promotion. 7. Lack of knowledge and skills. Many atomic wine producers were organized as traditional family firms, with exclusive agricultural and issue expertise passed down from one generation to the next. In the past, the relatively constant level of demand did not require specific commercial or marketing skills to sell the produced wine. Therefore, many producers lacked the necessary expertise to understand the long-term consequences of the market failure, and the capacity to take decisive strategic action.