McEthics in Europe and Asia

McEthics in atomic number 63 and Asia should McDonalds extend its response to good criticism in atomic number 63? incoming The McEthics case describes how Mc Donalds, the fast f atomic number 18 industrys market leader, faces charges concerning growing health problems in atomic number 63 and Asia. 1) Set out the main criticisms that have been leveled at Mc Donalds in europium. To what extent are these criticisms the likes ofly to be replicated in Asia? What differences can be predicted? There are four main areas of follow-up that have been leveled at Mc Donalds in Europe.First, the products are express to be fat and un robust, which fosters health problems, especially obesity and diabetes. Secondly, the labor conditions are heavily criticized. Mc Donalds has been accused of paying too little wages and be strongly antipathetic to unions. Harsh criticism also arose concerning the companies advertising. These accusations are based on the belief that Mc Donalds exploits childre n and uses false advertisement of its viands as nutritious. The weather point of criticism is the firms culpable responsibility for animal cruelty.Additionally, in France a whole wave of an anti-American sentiment aggravates the negative image of Mc Donalds. In Asia the main point of criticism that is replicated is health issues. The fat foods and emerge fast food culture is especially dangerous to childrens health. In Europe traditions of protests and rebellions may help people change and the treedom ot speech. Moreover, governments nave a great enkindle in a healthy population because offering an expensive friendly welfare and health care system.From our point of view these factors have led to a strong resistance against Mc Donalds which would never emerge in Asia in such an extent. ) Describe and evaluate the tactics used by McDonalds in responding to their critics in Europe? Will these work to the same degree in Asia? According to the case, Mc Donalds quickly reacted to cr iticism in Europe and started mixed campaigns in order to improve its image. For instance, they developed a healthier menu, introducing salads and crop packages or launched sport initiatives and awareness campaigns.By contrast, in Asia Mc Donalds is reacting truly slowly, non answering to the peoples concern. One possible explanation for Mc Donalds actions in Europe could be that European governments started taxing the fast food industry. In the meantime, Asiatic governments seem to show now interest in such measures. This bill is also a strong indicator that Mc Donalds campaigns in Europe are non truly altruistic. It rather seems that Mc Donalds is merely after(prenominal) profit and stakeholders satisfaction rather than providing healthy food. ) Should Mc Donalds offer healthy alternatives to the same extent in all the countries in which it operates, or barely those where it has been criticized in the past, or is it expecting further regulation? What if customers overseas do not want healthy options? Mc Donalds should offer healthy alternatives in every country as ong as customers accept and buy them. If customers do not want healthy options, Mc Donalds should offer other alternatives such like sport programs or simple information packages. Scientific research all the way proofs that fast food, consumed on a regular basis, is extremely unhealthy.Mc Donalds could be said to have an ethical responsibility to educate its customers about fast food and healthy alternatives. 4) How could Mc Donalds seek to countermand further criticism in the future? Can the company realistically present itself as an ethical corporation? Only if Mc Donalds operated as truly altruistic company, benefitting the community, could they avoid further criticism. As of now, Mc Donalds is only known to be vastly successful in the scotch perspective of the triplex bottom line. Mc Donalds is also committed to social and environmental perspectives.The Ronald McDonald House Charit ies for example tender healthcare etc. to children in need. Furthermore Mc Donalds 2009 Corporate function Report clearly states how Mc Donalds tackles the environmental issues and provides examples of Mc Donalds sustainable bestow chain. However this is not what comes to mind when we think about this fast food chain. The solution to Mc Donalds problem is already in place. The catch is stock-still that no adept knows about the corporations environmental and social efforts.Through proper marketing strategies Mc Donalds could earn a much better reputation with very little effort. 5) How sustainable is the fast food industry from the point of the triple bottom line? The triple bottom line combines the three factors of environmental, economic and social sustainability. The economic sustainability in the fast food sector has been turn out in the past by Mc Donalds balance sheets. Concerning the environmental angle, one can argue that there is room for mprovement. For instance in A ustria Mc Donalds is starting to use local products and has sorted rubbish for several years.There are programs in place to aid Farmers become more sustainable, bringing Mc Donalds supply chain to a high standard of environmental responsibili Concerning social sustainability, the tast t industry is lacking vision. They are providing healthcare to people in need but why not tackle the cause of these childrens health problems? If the fast food industry could find a successful transport to truly healthy fast food, social sustainability could prove to be a contributing factor to the fast food industries profits.