Marketing Nestle

Nestl Purina Pet C are Company (NPPC) has been in organism for 115 years. Nestle is a pioneer in caress nutriment and the North American market leader and has consistently demonstrated hale financial results. In 2010 Nestle Purina Pet Care Co. or (NPPC) were the noble-minded recipients of the Malcolm Bridge Award.Companies who are honored with this award are achievers of pure surgical process excellence. The president of the United States presents the Malcolm Bridge award to companies who have demonstrated feature management and therefore they are recognized in an effort foster the awareness of excellence within our business world (ASQ.org, 2013).What marketing elements did NPPC use as potential contributors to receiving such an honor? The fruit mix of this follow is diverse and includes a harvest-time line consisting of items for both cast offs and frumps. The width of the product mix includes dry dog food, wet dog food, dog treats, dog litter, dog training pads, dry ca t food, wet cat food, cat treats and kitty litter (purina.com, 2013).The second part to the product mix is the depth. concord to Lamb, Hair and McDaniel, the product line depth is the number of product items in a product line (2012, pg. 159). NPPC offers eleven products in the cat product line and thirteen products in the dog line. Together these pull in a good product mix.NCCP besides has some major elements in their stigmatize name, some of which are truly familiar for those who have favourites. The brand label include those such as Purina Alpo, Purina bingle, Purina Dog Chow, Friskies, Tidy Cats and Fancy spreadhead to name a few. The major elements of this brand would be the push for whole pet food which in turn makes a healthy pet, all(prenominal) the while offering nutrition and making both the owner and the pet happy.In order to create a happy customer there are proceeds characteristics that must be met. NPPC offers several. To mention a few permits begin with t he some of the most important service characteristics. One critical intangible service would include NPPCs type. They provide openhanded volumes of their products with a proven handle record of consistently high quality and very limited defects or issues. NCCP also creates customer loyalty, healthier pets and length of service by providing a quality product (baldridge.nist.gov, 2010).Along with quality NCCP offers excellent customer service and provides dedicated service teams to insure this service is maintained. Ethics would be another intangible service possessed and research is done to examine cat and dogs are always treated humane. NCCP participates in a bollock ethics program and stays involved in the community. They are also listed as a best place to work (baldridge.nist.gov, 2010).Finally, the dedication to service quality is proven by five different components. The first of which is reliability. NPPC is tagged a most trusted pet care company and endeavour to earn to more every day by being secure (baldridge.nist.gov, 2010). Responsiveness and providing prompt service is measured continually and new change and new product development has helped continuous improvement in this subject area (baldridge.nist.gov, 2010).Assurance has been achieved by proving that NPPC cares about the costumers and their pets. The ethical research done to ensure the nutritionary values of each and every product speaks volumes (baldridge.nist.gov, 2010).Empathy is very high on the list of ser quality objectives. This is proven by the massive research, surveys and studies done to make sure each customer has a voice and each pet gets the personal attention they need to have a long and lucky life. The knowledge of the customers, pets and retailers is unparalleled (baldridge.nist.gov, 2010).Last but not least are the tangibles. The manufacturing and dispersion of NPPC products are an example of a tangible service that is performed with excellence and applied science of equipment and supplies are updated consistently and held at very high standards. The customer service reps are also held tostandards and treat each retailer, customer and pet with the very highest regards at all times. It is very apparent looking at the track record of NPPC, why they received the Malcolm Baldrige Award. Every element of the company is held to the highest standards possible and the care and attention provided to their customers is phenomenal. Many companies could learn some valuable lessons by looking at the achievers of this highly honored award.